Case Study: The Children's Place achieves increased online sales and strong ROAS with SundaySky personalized video retargeting

The Children’s Place - Customer Case Study

The Children's Place, a leading children's apparel retailer, needed to increase online sales while maintaining a high target return on ad spend (ROAS). The challenge was to re-engage website abandoners quickly and cost-effectively to drive purchases within a short conversion window of a few days.

They partnered with SundaySky to serve personalized, highly relevant video retargeting—user-initiated pre-roll ads on publisher sites tailored by product, category, and location—to visitors of ChildrensPlace.com. The approach produced proven ROAS, a significant lift in online sales and conversions, and measurable brand impact with a highly relevant audience.

The Children's Place