Case Study: Telenet reduces churn and boosts ARPA with SundaySky's SmartVideo Platform

Telenet - Customer Case Study

Telenet, a Belgian telecommunications provider, faced a retention challenge: how to reassure existing subscribers and reduce churn ahead of upcoming price increases by clearly communicating the value of their current plans. The goal was to proactively engage customers and improve loyalty while protecting average revenue per account.

Using SundaySky’s SmartVideo platform, Telenet delivered personalized, multi-story videos that highlight current service value and recommend ways to get more from subscribers’ plans. The program—accessible via the online portal and pushed through email and SMS one month before price changes—drove measurable outcomes: ARPA uplift, lower churn, improved customer experience, and higher NPS.

Telenet