Case Study: Sears achieves higher member engagement and revenue with SundaySky's Personalized Video Marketing Cloud

Sears - Customer Case Study

Sears sought to boost engagement and retention for its ShopYourWay rewards program by getting members to earn and redeem loyalty points more frequently. The challenge was to create compelling, personalized outreach that increased revenue per customer, lifted long-term customer value, and strengthened the customer experience and brand.

Using SundaySky’s Personalized Video Marketing Cloud, Sears delivered weekly promotional emails with dynamic videos tailored to each member’s product propensity. Videos included the customer’s name, member status, current points balance and recommended products, driving measurable action and delivering more revenue per customer, higher lifetime value, and noticeable gains in experience and brand impact.

Sears