Case Study: Albertsons scales video ad circulars across 2,200 stores with SundaySky

Scaling Video Ad Circulars Across 2,200 Stores

Albertsons faced declining print readership and needed a better way to drive in-store shoppers to e-commerce across multiple banners. By partnering with SundaySky, Albertsons used SundaySky’s digital circular/video advertising solution to migrate its weekly circulars from print to video.

SundaySky helped Albertsons create curated video circulars with real-time price and item data, plus flexible scenes for seasonal and evergreen campaigns. The solution scaled across 10 banners and 2,200 stores, including Safeway, Vons, and Pavilions, enabling faster creative updates and more localized, relevant promotions.

Albertsons