Case Study: Rent-a-Center simplifies the rental agreement experience with SundaySky

Rent-a-Center - Customer Case Study

Rent-a-Center, the nation’s largest rent-to-own operator, worked with SundaySky to improve its customer rental experience and agreement process. The company needed a digital way to better explain rental terms, boost web NPS, and improve customer retention, so it turned to personalized video.

Using SundaySky’s Video Platform, Rent-a-Center converted lengthy rental agreement documents into short, 2.5-minute ultra-personalized videos and launched them nationwide in less than three months after a two-week pilot. SundaySky helped Rent-a-Center improve online customer understanding, with early signs of better NPS and reduced first payment non-renewal.

Rent-a-Center