Case Study: Fortune 500 Home Improvement Retailing Company achieves 22% above-target ROAS and increased online orders with SundaySky's SmartVideo Platform

Personalized Video Ads Drive Online Orders and Revenue

A Fortune 500 home improvement retailer and top-10 Internet retailer wanted to drive more online transactions and revenue by re-engaging visitors who abandoned purchases, extending its company-wide 1-to-1 personalization strategy into video advertising to stand out in a competitive market.

They partnered with SundaySky’s SmartVideo Platform to serve 15–30 second programmatic, non-skippable pre-rolls personalized to on-site behavior and purchase history, with continuous algorithmic optimization and integrated media buying. The campaign generated incremental return visits and orders, outperformed other online performance channels, and delivered a ROAS 22% above the retailer’s target while scaling impressions.