Case Study: Okta achieves faster admin activation and early identity security value with SundaySky

Okta - Customer Case Study

Okta, a leading identity-security platform, partnered with SundaySky to transform text-based onboarding emails for IT administrators into video experiences. The challenge was to drive early actions—like account setup—and help customers quickly realize the value of Okta’s identity security during onboarding.

SundaySky’s Video Platform used templates and Okta’s existing creative assets to rapidly build flexible, personalized scenes. Dynamic data elements populated each video with the specific products ordered and the exact steps each viewer needed to take, increasing relevance and encouraging faster setup and adoption.

Okta

Alana Stoltzfus

Senior Digital Growth Manager