Case Study: Neiman Marcus achieves higher conversions and incremental online revenue with SundaySky SmartVideos

Neiman Marcus - Customer Case Study

Neiman Marcus, a luxury retailer, faced the challenge of re-engaging visitors who abandoned its website and converting passive browsers into buyers while boosting brand awareness and online revenue. The goal was to win back interested shoppers and highlight relevant products and services quickly and efficiently.

They ran SundaySky SmartVideos — real-time, personalized video ads that showcased specific designers, seasonal promotions and "buy online, pick-up in-store" options — as non-skippable, user-initiated pre-rolls to recent site visitors across publisher sites within 30 days. The program drove increases in new and returning visitors, conversions and revenue, delivered proven ROAS, strong brand impact and a quick payback.

Neiman Marcus