Case Study: Mutual of Enumclaw achieves higher retention and increased policy renewals with SundaySky’s SmartVideo Welcome & Onboarding

Mutual of Enumclaw - Customer Case Study

Mutual of Enumclaw, a regional insurance provider, needed a way to welcome new policyholders and re-engage customers approaching renewal while reinforcing its service values and educating customers about policy details and value-added features like the mobile app and paperless billing. The challenge was to improve retention and renewal rates while delivering a consistent, service-oriented customer experience across touchpoints.

To address this, Mutual of Enumclaw deployed SundaySky’s SmartVideo Platform to send personalized welcome videos after signup and reminder videos 30 days before renewal via email and portal interstitials. The targeted, educational videos increased policy renewal and retention rates, boosted long-term customer value, and positively impacted customer experience and brand perception.

Mutual of Enumclaw