Case Study: Aetna achieves higher member engagement and cost savings with SundaySky

Healthcare Member Education and Engagement

Aetna partnered with SundaySky to create personalized video experiences that help healthcare members navigate confusing health plan information. The challenge was educating members at key moments, such as plan comparison, onboarding, and benefits education, while making the content relevant and easy to understand.

SundaySky delivered personalized healthcare member education and engagement videos for Aetna across commercial and Medicare journeys. The result was a significant lift in Net Promoter Score and measurable cost savings per video view, driven by fewer call center calls, fewer out-of-network and ER visits, and increased enrollment in chronic care management programs.

Aetna