Case Study: Select Blinds eases shopper uncertainty and reinforces brand value with SundaySky

Easing Shopper Uncertainty & Reinforcing Brand Value

Select Blinds, a custom blinds retailer, wanted to reduce shopper uncertainty and help customers feel confident they could install their own blinds. To do that, the company used SundaySky dynamic video to deliver relevant experiences throughout the buying journey and reinforce brand value across paid and owned channels.

SundaySky helped Select Blinds scale and speed up its existing brand assets, enabling more personalized video scenes for different shoppers. The solution engaged prospective buyers, re-engaged lapsed buyers, and encouraged purchases, while helping Select Blinds better address customer needs at key decision points.

Select Blinds

Rick Steele

Founder and CMO