Case Study: Okta drives product adoption and customer health with SundaySky personalized video

Driving Product Adoption and Value Realization

Okta, a leading identity and access management software company, needed a better way to help customers implement its security tools and complete onboarding—especially busy IT administrators who often ignored emails or didn’t have a dedicated customer success manager. To address this, Okta worked with SundaySky and its video platform to create personalized onboarding videos that could guide users toward key product adoption steps.

SundaySky helped Okta deliver tailored, data-driven video guidance by connecting to Salesforce and Okta’s data warehouse, using templates and dynamic content to personalize messages at scale. The result was stronger engagement and better outcomes: Okta saw a 69% average video view rate, and customers who engaged with the videos had 2X customer health scores, along with improved product adoption, lower churn, and reduced cost to serve.

Okta

Alana Stoltzfus

Senior Digital Growth Manager