Case Study: Cox Communications boosts new-customer satisfaction and reduces churn with SundaySky's SmartVideo Platform

Cox - Customer Case Study

Cox Communications, a major telecommunications provider, needed to improve satisfaction and retention among new customers by ensuring they discovered and adopted services and features they hadn’t yet used. With the risk of early churn and under‑utilized products, Cox aimed to educate subscribers quickly and effectively within the first 120 days of service.

Using SundaySky’s SmartVideo Platform, Cox delivered personalized videos that address customers by name and highlight the specific Internet, TV, phone or home‑security features relevant to their account. Sent via email and personalized URLs early in the customer lifecycle, the campaign boosted feature adoption and engagement, driving ARPA growth, reducing churn, and improving customer experience and NPS.

Cox