Case Study: Cox Communications achieves higher conversions and revenue with SundaySky's Personalized Video Marketing Cloud

Cox - Customer Case Study

Cox Communications, a major telecommunications provider, needed a way to persuade prospective customers to buy service and product bundles by reaching them where they browse online. The challenge was to deliver highly relevant, engaging advertising that responded to real-time on-site behavior and off-site interest signals across publisher sites.

Using SundaySky’s Personalized Video Marketing Cloud, Cox served dynamic 15- and 30-second in-stream pre-roll ads that adapted narration and creative based on a user’s browsing behavior and behavioral targeting. The campaign increased new and returning visitors, conversions and revenue, delivered an effective cost per acquisition, strengthened brand impact and achieved quick payback.

Cox