Case Study: Cars.com achieves increased conversions and proven ROAS with SundaySky's SmartVideo Platform

Cars.com - Customer Case Study

Cars.com, a leading online automotive marketplace, faced the challenge of re-engaging prospective customers who abandoned the site before submitting lead-generation forms. They needed a way to recover lost interest, drive conversions, and increase revenue from recent visitors.

Using SundaySky’s SmartVideo Platform, Cars.com served personalized 15- and 30-second in-stream pre-roll videos across publisher sites in SundaySky’s ad network that highlighted site features and local dealership deals. The campaign delivered increased new and return visitors, higher conversions and revenue, a proven return on ad spend, strong brand impact, and quick payback.

Cars.com