Case Study: Capital One achieves higher digital adoption and customer engagement with SundaySky’s Personalized Video Marketing Cloud

Capital One - Customer Case Study

SundaySky partnered with Capital One to improve onboarding for the bank’s new 360 Checking® customers. The challenge was to clearly explain the account benefits and drive engagement and digital adoption among new customers one week after account opening.

The solution used SundaySky’s Personalized Video Marketing Cloud to send an email with a tailored video that called customers by name and referenced their location and app usage. The campaign boosted digital-tool adoption, produced top-of-wallet impact, and positively influenced NPS, J.D. Power ratings and overall customer experience.

Capital One