Case Study: Anthem BCBS achieves real-time personalized member engagement and highest-rated onboarding with SundaySky's interactive video platform

Anthem - Customer Case Study

Anthem BCBS, a leading health insurer, faced the challenge of reviving a highly personal and complex customer experience across diverse ages and devices—delivering the right content, options, and accessibility for each member from onboarding to renewals.

Using SundaySky’s interactive video platform, Anthem customizes member communications in real time and continuously refines storytelling by analyzing engagement data. The data-driven, iterative approach simplified member interactions and drove strong results: videos earned very positive responses, with onboarding content becoming the highest-rated experience for new members.

Anthem

Andrew Mackenzie

Chief Marketing Officer