Case Study: Anthem achieves increased digital adoption and reduced disenrollment with SundaySky's SmartVideo Welcome & Onboarding

Anthem - Customer Case Study

Anthem, a major healthcare insurer, needed a more engaging way to welcome new plan members and prompt important first actions like payments, portal sign‑in, and provider lookups. The challenge was to educate members quickly, drive digital adoption, and reduce early churn while reinforcing the brand experience.

Using SundaySky’s SmartVideo platform, Anthem delivers personalized welcome videos (addressing members by name) that explain plan start date, coverage, payment reminders, and useful links such as Find A Doctor and View Your Benefits. Deployed via portal interstitials and email based on payment and first‑login timing, the solution improved member actions and digital engagement while reducing disenrollment and related care costs and enhancing customer and brand experience.

Anthem