Case Study: Staples activates shoppers and drives incremental sales with SundaySky

Activating Shoppers Across Consumer & Business Buying Journeys

Staples, a long-standing SundaySky customer, needed a better way to engage shoppers across consumer and business buying journeys, convey value messages, and turn passive browsers into active shoppers. Using SundaySky’s contextual and dynamic video advertising, Staples delivered relevant, co-branded video experiences across programmatic and paid social channels.

SundaySky helped Staples activate shoppers at key moments with video ads that drove breakthrough results, including incremental sales, increased traffic to the website and retail stores, and a significant return on ad spend. Staples said it invested more with SundaySky because of the success it had seen, highlighting SundaySky as a standout partner.

Staples

Kathryn Thakur

Senior Manager of Media Buying