Case Study: iTHINK Financial achieves scalable video creation and better engagement with SundaySky

iTHINK Financial’s video journey

iTHINK Financial, a $2.2B credit union serving more than 116,000 members, needed a better way to use video for member education, employee training, and internal communications. Before SundaySky, video production was slow, expensive, and heavily outsourced, making it difficult to update content or scale usage across teams.

With SundaySky, iTHINK Financial brought video creation in-house through an easy-to-use, shared platform that enabled employees with no prior video experience to produce content after brief training. SundaySky helped cut video creation time by 75%, allowed 7 employees across 3 departments to create 12 videos in one month, reduced a three-day training program to about four hours, increased event attendance by 25% in each region, and drove 50% more webinar registrations.

iThink Financial

Stephen Johnson

Assistant Vice President Administration & Marketing