Case Study: Alliant Credit Union achieves scalable, cost-effective video marketing with SundaySky

Alliant Credit Union’s journey to in-house video excellence

Alliant Credit Union, one of the largest digital-only credit unions in the U.S., needed a better way to scale video production as demand surged across member education, recruitment, internal communications, and marketing. Its small creative team had been relying on outside agencies and vendors, but costs climbed above $150,000 a year for fewer than 20 videos, and turnaround times were inconsistent. Alliant turned to SundaySky and the Allied Solutions enablement team to bring more video creation in-house.

With SundaySky, Alliant’s team was able to create polished videos in minutes, dramatically speeding up production and reducing dependence on agencies. The results included a 75% increase in video creation and delivery, a 36% reduction in cost per video, and a 10x increase in the number of videos produced. Alliant Credit Union now uses SundaySky to produce broadcast-quality content for campaigns, internal communications, and member education at scale.

Alliant Credit Union

Scott Olason

Senior Manager of Creative Services