Case Study: Constant Contact achieves faster customer onboarding with SundaySky

Constant Contact’s journey with personalized video

Constant Contact, a trusted platform for small businesses and nonprofits, struggled to help new users get started quickly with its email, social media, and automation tools. Many customers were overwhelmed by one-size-fits-all onboarding and had limited time to reach their first successful campaign, making time to value and retention key concerns. Constant Contact partnered with SundaySky to improve the onboarding experience.

SundaySky enabled Constant Contact to create modular, data-driven personalized onboarding videos tailored to each customer’s plan, goals, behavior, and region. The videos helped users take immediate action on tasks like logging in, uploading contacts, and sending their first campaign, with internal teams able to produce branded content in under an hour. The result was higher video completion rates, faster progress to first time value, and stronger customer engagement and retention, especially in the critical 30-, 60-, and 90-day periods.

Constant Contact

Missie Dunham

Senior Director of Customer Success