Case Study: Red Crown Credit Union achieves scalable, personalized member engagement with SundaySky

Red Crown Credit Union Building a foundation for modern member engagement with video

Red Crown Credit Union, a long-established Tulsa-based credit union, wanted to modernize member engagement and tell its story in a more dynamic way. Its small marketing team was struggling to keep up with growing demand for digital and social video content, and manual production made it difficult to create videos quickly and consistently. Red Crown turned to SundaySky to help scale its video efforts.

With SundaySky, Red Crown Credit Union created a more efficient, repeatable video workflow for personalized onboarding, mortgage education, and community storytelling. The team reduced a video process that once took weeks to as little as five minutes for repeat production, while also gaining landing pages, email sharing, and analytics insights. SundaySky helped Red Crown improve speed, flexibility, and engagement, including learning that 60% of video views were on mobile and that members were interacting with personalized content.

Red Crown Credit Union

Jeremy Daggs

Vice President of Marketing