Case Study: Zalando cuts merch ordering time by 4h 40m with Sunday

Zalando cuts merch coordination from 5 hours to 20 minutes with Sunday

Zalando, a leading European online fashion platform, faced a significant challenge in managing branded merchandise across its highly autonomous organization. With over 120 teams ordering from their own suppliers and budgets, the process resulted in no brand consistency, no quality control, and an average of five hours of coordination per order. To solve this, Zalando partnered with the vendor Sunday to create a centralized solution.

Sunday implemented the "House of Merch," a self-service platform featuring three pre-approved collections: Ready to wear, Make it yours, and Build something new. This solution allowed teams to order independently while ensuring everything remained on-brand. The results were substantial: order time dropped from 5 hours to 20 minutes, saving over 933 hours and €30,000+ in operating costs annually. Sunday enabled Zalando to centralize its system while decentralizing the ordering, achieving both greater control and more autonomy.

Zalando