Case Study: Zalando achieves brand consistency and 97.5% less admin with Sunday

Zalando cuts merch admin 97.5% with Sunday

Zalando, Europe's leading online fashion platform, faced significant operational challenges as its decentralized structure led to 400 individual departments managing their own branded merchandise. This fragmentation created a massive administrative burden, designer bottlenecks, and inconsistent brand compliance. To address this, Zalando partnered with the vendor Sunday to implement its Merch OS platform.

The solution from Sunday centralized all merchandise operations into a single system. It featured a "Last Mile Customization" tool that allowed teams to customize items within pre-approved brand guidelines, eliminating the need for manual design checks. This automation, combined with bulk production cycles, drastically reduced administrative work and costs. Sunday's solution helped Zalando cut its administrative overhead by 97.5%, achieve a 15% reduction in unit costs, and reduce production lead times to just five days.

Zalando