Case Study: Trimetal increases sales and turns end customers into ambassadors with Sunday

The ways Trimetal increased sales and turned their end customers in ambassadors through dealer management

The customer, Trimetal (a brand of AkzoNobel), faced challenges in its supply chain. As a paint company selling through independent dealers, Trimetal had no direct record of its professional painter end-customers. This prevented targeted marketing, created a dependency on dealers for brand visibility, and hindered collaboration. The goal was to increase sales while maintaining its important dealer relationships.

The vendor, Sunday, provided a branded merchandise webshop platform. This solution allowed Trimetal to capture valuable end-customer data and run a dealer management program. By turning professional painters into brand ambassadors, the initiative simultaneously benefited the dealers, the painters, and Trimetal itself. The result was increased sales and Trimetal gained direct access to the end-customer information it needed for future marketing.

Trimetal