Case Study: Supercell creates a perfect Clash of Clans anniversary drop with Sunday

Supercell delivers 500 custom units in 3 months with Sunday

Supercell, a Helsinki-based mobile game developer, needed to create a special collection for the Clash of Clans anniversary that was worthy of their iconic IP, moving beyond generic promotional merchandise. Their challenge was to find a partner, Sunday, who could co-develop fully custom products from scratch and manage the entire process from design to European delivery without any hand-offs.

Sunday used its R&D and co-development service to design and produce five custom products, including a detailed varsity jacket and themed slippers, from the ground up. They managed the entire process and delivered all 500 units across Europe within three months. The result was a perfectly executed limited-edition drop that was hailed by Supercell's team, with key metrics including zero production hand-offs and five fully custom products created.

Supercell