Case Study: Stadsbader builds brand ambassadors with Sunday branded merchandise

Stadsbader's Biennial Challenge builds ambassadors

The construction company Stadsbader, with over 1,200 employees, faced the challenge of creating a lasting employer branding campaign from its biennial sports event. The effect of the event was short-lived, and they struggled to find a vendor capable of delivering high-quality, branded fashion wearables that could extend the campaign's impact. They partnered with the vendor Sunday to address this.

Sunday provided customized T-shirts and weekend bags that were distributed to employees. This solution successfully transformed the one-time event into a sustained campaign, effectively building internal brand ambassadors. The branded merchandise kept Stadsbader's 1,200+ employees engaged long after the challenge concluded.

Stadsbader