Case Study: Johnnie Walker celebrates 200 years with a made-to-measure fashion collection by Sunday

How Johnnie Walker celebrated its 200 year old iconic whisky with a made-to-measure fashion collection

The customer, Johnnie Walker, a world-famous Scotch whisky producer, faced the challenge of finding a partner capable of meeting the high-quality requirements for a major merchandise campaign to celebrate its 200th anniversary. After an unsuccessful global search conducted by its branding agency, they partnered with vendor Sunday to create a custom, premium fashion collection.

Sunday designed and produced a completely bespoke apparel collection from scratch, featuring Johnnie Walker's specific Pantone colors and utilizing specialized techniques like custom tapes and high-density printing. The solution successfully activated the brand's network of influencers and silent ambassadors, who used the clothing for a native advertising campaign. This generated significant extra online and offline visibility for Johnnie Walker, helping it reach a new target audience.

Johnnie Walker