Case Study: IoT Venture boosts team connection and employer branding with Sunday

How IoT helped their employees feel connected with their new brand

IoT Venture, a German company providing GPS tracking and data solutions for e-bikes, faced the challenge of making its rapidly growing team of over 70 employees feel connected to its newly relaunched corporate brand. The company partnered with vendor Sunday to address this employer branding need through personalized company apparel.

Sunday's solution involved creating modern, streetwear-inspired clothing, including T-shirts, sweaters, and sports shirts, featuring the new IoT Venture branding in its signature colors. The result was a highly appreciated initiative that strengthened team cohesion, with employees regularly wearing the items at the office and in their personal lives. The branded apparel was also successfully used in photoshoots for the company's website and LinkedIn to enhance visibility and support their overall employer branding strategy.

IoT Venture

Nina

Head of Marketing