Case Study: Deliverect protects company culture during rapid global growth with Sunday

How Deliverect protects their company culture when scaling rapidly after raising $150M in funding

Deliverect, a Belgium-based food delivery SaaS company, faced the internal challenge of maintaining its organizational culture and values during a period of rapid global expansion following a $150 million funding round. The company needed to ensure all new hires across its 11+ worldwide offices felt connected and undergo a uniform onboarding process. To address this, they turned to the vendor Sunday for a solution involving branded merchandise.

Sunday implemented a solution where they shipped personalized onboarding boxes to Deliverect's new hires across the globe. By using Sunday's service to handle the design, production, and distribution of this custom merchandise, Deliverect was able to effectively protect its company culture while scaling rapidly. The case study presents this as a key strategy for managing talent and fostering connection during their growth.

Deliverect

Jan Hollez

Co-founder and CTO