Case Study: Bitpanda transforms merchandise into a strategic brand asset with Sunday

Bitpanda builds 0-waste merchandise strategy with Sunday

Bitpanda, a crypto platform, faced a fragmented merchandise strategy with no central oversight or KPIs to measure its impact. The company partnered with the vendor Sunday to overcome these internal adoption hurdles and unify its approach across all departments.

Sunday implemented a centralized, KPI-driven merchandise strategy for Bitpanda, featuring made-to-order production to eliminate waste. The solution included tailored campaigns for VIP programs and employee tenure rewards. This resulted in measurable success through improved customer and employee retention metrics, with all merchandise produced sustainably in Europe.

Bitpanda