Case Study: United Nations Foundation achieves clearer SDG engagement with Sunday Roast

United Nations Foundation boosts time on site and engagement with Sunday Roast

The United Nations Foundation (UNF) needed to launch its Sustainable Development Goals (SDG) initiative for an American audience but faced challenges with a website that lacked structure and emotional resonance, leading to high bounce rates and stagnant engagement. They engaged the vendor, Sunday Roast, for a comprehensive solution involving communication strategy, art direction, and web design to create a compelling digital experience for academics, change-makers, and curious citizens.

Sunday Roast developed a user-centered strategy by first defining core user personas and then creating an informed, welcoming brand tone and a refreshed visual identity. They redesigned the website's UX architecture to simplify navigation and highlight relevant calls to action. The results included a cohesive brand identity, an enhanced visual system for complex information, and increased time on site and user engagement, providing UNF with a scalable platform for long-term impact.

United Nations Foundation (unf)