Case Study: Impact Media Lab achieves greater visibility and leads with Sunday Roast's SEO content strategy

Impact Media Lab boosts search impressions by 13,000 with Sunday Roast

Impact Media Lab, a professional service firm specializing in marketing and design, faced the challenge of a weak digital presence. Despite doing impactful work, their website had low visibility in search results, inconsistent lead generation, and a design that did not guide users toward conversion. They engaged Sunday Roast to develop a content and web design system that would drive qualified traffic without sacrificing their authentic brand identity.

Sunday Roast implemented a comprehensive solution including a quarterly SEO content strategy, the production of optimized long-form blog posts, a branded newsletter, and web design improvements. The results were significant, with the client gaining over 13,000 new search impressions, achieving top 10 search positions, doubling their click-through rate, and tripling clicks to priority pages. This led to increased contact form submissions and established a scalable digital foundation for continued growth.

Impact Media Lab