Case Study: KIPP San Antonio enhances website usability and bilingual engagement with Sundaram

KIPP San Antonio serves 15 schools and 9,000 students with Sundaram

KIPP San Antonio, a charter school dedicated to preparing students in underserved communities for college, faced challenges with its outdated marketing website. An obsolete proprietary platform made content management difficult for staff, and a confusing navigation structure hindered meaningful engagement for site users. They enlisted Sundaram for a website redesign to address these issues.

Sundaram rethought the website's structure and navigation to make it intuitive and audience-specific. A key solution was implementing human-translated Spanish content for the school's dual-language audience rather than relying on auto-translation. The new website successfully allows parents, prospective teachers, donors, and students to easily find relevant information and engage, immediately conveying the school's empowering mission.

KIPP San Antonio