Case Study: Frost Supply boosts local traffic efficiency with Sundaram

Frost Supply cuts ad spend by 73% with Sundaram

Frost Supply, a family-owned electrical supply company, faced challenges in managing its paid search (PPC) account, which needed to appeal to two vastly different audiences: everyday consumers and business contractors. They engaged Sundaram to transition the account from a previous agency and improve its overall effectiveness amidst limitations imposed by their complex inventory database.

Sundaram restructured the account into well-organized campaigns and ad groups, wrote targeted ad copy for each audience, and implemented keyword-level bidding. They also added conversion tracking and strategically scaled the campaign to target a 30-mile radius around the company's locations. As a result, Sundaram reduced Frost Supply's monthly ad spend by 73% while increasing its click-through rate by over 2000% and improving key site engagement metrics like pages per visit and average session duration.

Frost Supply