Case Study: Hills Dry Goods achieves 855X ROAS with Sunbowl's Google Shopping Ads and SEO

Hills Dry Goods drives 855X ROAS with Sunbowl

Hills Dry Goods, a boutique retail clothing store, faced the challenge of competing with larger retailers for valuable branded search terms like "Levi's." With a limited Google Ads budget and an account that was not fully approved, their online growth was constrained. They partnered with Sunbowl to improve their paid and organic performance through Google Shopping Ads.

Sunbowl optimized the product data feed and managed the Google Shopping Ads campaign. This strategy delivered a remarkable 855x return on ad spend, generating CA$23,000 in revenue from a minimal spend. Hills Dry Goods also achieved a number 2 ranking for key branded SEO terms. The improvements significantly increased clicks and conversions across both paid and organic channels for the client.

Hills Dry Goods