Case Study: Grounds for Change boosts organic sales and search visibility with Sunbowl

Grounds for Change boosts revenue 12% with Sunbowl

The mission-driven coffee brand Grounds for Change faced significant SEO challenges that limited its online visibility and sales growth. Despite strong brand values, its website had technical issues like duplicate URLs and underperforming content, which risked missing key seasonal opportunities. The company partnered with vendor Sunbowl for a technical SEO and content optimization engagement.

Sunbowl implemented a solution focusing on fixing technical SEO foundations, enhancing content, and improving site crawl health. This included resolving duplicate URL issues, optimizing key pages like those for "coffee gifts," and improving the internal linking structure. As a result, Grounds for Change saw organic traffic more than double, achieved a number two ranking for a high-volume keyword, and increased revenue by 12%. The vendor Sunbowl helped position the brand for sustained organic growth.

Grounds for Change