Case Study: Crave Cupcakes automates order routing with Sunbowl and Shopify Flow

Crave Cupcakes saves $111,000 and cuts 8,212 hours of labor with Sunbowl

Crave Cupcakes, a popular Canadian bakery, faced operational challenges as their online order volume grew. Their reliance on a manual, shared Google Sheet to manage production schedules meant orders were not being automatically sorted by pickup location or flagged for special handling, slowing down their team. To address this, they partnered with Sunbowl to implement an automation solution using Shopify Flow.

Sunbowl developed an automated order routing system that integrated seamlessly with Crave's existing workflow. The solution automatically directed orders to the correct store and flagged them for special requests, providing real-time visibility. This eliminated hours of repetitive manual labor, removed the chance for human error, and saved an estimated $111,000 annually, delivering a positive return on investment in under two weeks for Crave Cupcakes.

Crave Cupcakes