Case Study: Crave Cupcakes boosts online sales with Sunbowl’s custom Shopify Plus bundle builder

Crave Cupcakes drives $1M in Build Your Own Box sales with Sunbowl

Crave Cupcakes, a well-loved Canadian bakery, needed to bring their popular in-store experience of building custom cupcake boxes to their Shopify Plus online store. Their challenge was to create a flexible online ordering system that allowed for customization, including selecting flavors and specifying dietary options, without relying on third-party apps or compromising backend reporting. They approached the vendor, Sunbowl, for a solution.

Sunbowl developed and implemented a custom-built bundle builder for bakery online ordering on Shopify Plus. This solution resulted in the Build Your Own Box feature generating over $1,000,000 in net sales, accounting for nearly 8% of total online revenue. The project achieved a 250x return on investment for Crave Cupcakes, significantly increasing average order values and customer engagement.

Crave Cupcakes