Case Study: Eye Doctor’s Optical Outlets achieves $362,492 incremental revenue and more eyewear upgrades with Sunbit

Pilot Program Generates Lift in Sales and Upgrades, Prompting Eyewear Chain to Launch Sunbit at all Stores

Eye Doctor's Optical Outlets, a 54-store chain owned by optometrists, needed a financing solution that approved more customers than prior tools so patients could afford eye care and upgraded eyewear. They partnered with Sunbit to deploy Sunbit’s payment plan technology to reduce checkout friction and expand access to financing.

Sunbit implemented a fast, no-hard-credit-check, 30-second application with an option to pay over 3 months at 0% APR, which led to 1,186 Sunbit transactions, a 9-in-10 approval rate, an average purchase of $306, and $362,492 in incremental revenue between May and July 2020; the result was more upgrades to higher-end frames and lenses and a companywide rollout of Sunbit across all stores.

Eye Doctor's Optical Outlets

Robert Mursuli

Chief Operating Officer