Case Study: Kia Motors America leverages 0% 3‑month financing to retain service revenue and customers with Sunbit

Kia Motors America Deploys Successful 0% Interest Program Through Sunbit During CV19

Kia Motors America faced the challenge of sustaining parts and service revenue and keeping customers in dealerships during the CV19 pandemic. Kia partnered with Sunbit to offer a 0% interest, three-month financing option for parts and service across more than 400 Kia dealers to reduce declined repairs and maintain customer loyalty.

Sunbit implemented the interest-free split-pay program and added more than 100 new dealers between April–June 2020, so over 50% of Kia dealers now offer Sunbit. Every approved customer in participating locations could split repairs into three monthly payments, more than 32% chose the option, and Kia experienced only a minor revenue decline and was the first OEM to return to normal performance levels with Sunbit, preserving service revenue and reducing declines on repair recommendations.

Kia Motors America

Brian Sciumbato

National Manager, Service & Parts Marketing