Case Study: Media Expert drives a successful 15th anniversary lottery with Sun Group

Media Expert celebrates 15th birthday with Sun Group’s lottery and 100 Samsung TVs

The customer, Media Expert, a retailer, wanted to celebrate its 15th birthday with its clients in a significant way. They tasked the vendor, Sun Group, with creating a high-impact promotional lottery to drive engagement and purchases, requiring a solution that managed the entire process from participation to prize fulfillment.

Sun Group implemented a complete lottery solution for Media Expert, which included a dedicated landing page, promotional POS materials, and a system to manage winner notification and prize collection, including recorded calls for transparency. The campaign was a major success, generating dozens of thousands of registrations and effectively distributing one hundred 60-inch Samsung TVs to winners.

Media Expert