Case Study: Primavera Sound achieves 95% approval and faster verification with Sumsub

Primavera Sound's Journey to 95% Approval with Sumsub

Primavera Sound, the Barcelona-based annual music festival, needed a faster and more efficient way to verify attendees for its AccessTicket app as the event grew internationally. Before working with Sumsub, the team handled verification manually at the entrance, which created long queues, strained resources, and made it harder to support non-Latin documents across multiple countries.

Sumsub provided an automated identity verification solution integrated via API, using ID verification and Liveness checks to streamline the full onboarding flow and capture date of birth for age-based access control. With Sumsub, Primavera Sound achieved a 95% approval rate and a median verification time of 2.6 seconds, while reducing manual work and improving the attendee experience.

Primavera Sound