Case Study: Pridepay streamlines verification and cuts approval time with Sumsub

LGBTQ+ Community Payment System Streamlines Verification with Sumsub

Pridepay, a UK-based fintech founded in London in 2020, needed a fast, secure identity verification process for its LGBTQ+ community payment platform. Before working with Sumsub, manual checks were slow, error-prone, and costly, creating delays in onboarding and increasing fraud risk. Pridepay was looking for a solution that could help it meet regulatory requirements in the UK and Europe while improving the user experience.

Sumsub implemented a streamlined verification flow using ID Verification, Liveness, AML Screening, and Watchlist Checks, with integration completed in just one week. As a result, Pridepay reduced manual verification from up to 12 hours to a median processing time of 69 seconds and achieved a 75.5% average approval rate. With Sumsub’s in-house Liveness technology, Pridepay also lowered operational costs and improved compliance and scalability.

Pridepay