Case Study: Ulta Beauty achieves full-stack observability and protects $2B e-commerce revenue with Sumo Logic

Ulta Beauty - Customer Case Study

Ulta Beauty, the largest beauty retailer in the U.S., saw its e-commerce business surge from $200M to over $2B, exposing limits of an overprovisioned on‑premises stack, slow rollout times, and operational risk during peak traffic. To modernize, they adopted a microservices, API‑first approach and migrated to Google Cloud using a Stangler‑pattern hybrid strategy, creating a need for end‑to‑end observability across both on‑prem and GCP systems during the transition.

Ulta chose Sumo Logic for full‑stack observability (Application Observability, Infrastructure Monitoring, Audit & Compliance) to monitor GKE, network, security and business metrics with real‑time dashboards, alerts and automated incident response. The solution supported their cloud migration, protected revenue (averting major losses from a pricing error), sped up detection of reliability and security issues, maximized digital customer experience, and helped scale operations to support $2B in e‑commerce revenue.

Ulta Beauty

Omar Koncobo

IT Director for E-commerce and Digital Systems