Case Study: Hearst Business Media achieves democratized, real-time data access and actionable insights with Sumo Logic

Hearst - Customer Case Study

Hearst Business Media, which handles large datasets across finance, automotive, and healthcare, needed to become truly data-driven but found that increasing data volumes were not translating into greater value. Access to insights was constrained by a shrinking "people funnel" where only a few specialists could run queries, creating delays and an artificial queue behind the data.

Sumo Logic delivered easy-to-use dashboards and a simple UI that opened that funnel, giving support, QA, sales and product owners instant, self-service access to real-time, cross-system insights. As a result, teams now run their own analytics (product owners track usage directly), data-driven decisions are faster, and Sumo Logic’s service levels have exceeded expectations.

Hearst