Case Study: Wightlink Ferries achieves 129% revenue growth with Summon

Wightlink Ferries increases revenue 129% YOY with Summon

Wightlink Ferries, a premier UK ferry operator, sought to improve the efficiency and performance of its PPC campaigns. The company enlisted the help of Summon to drive greater traffic and bookings by leveraging cutting-edge digital marketing techniques to maximize their return on investment.

Summon implemented a strategic PPC campaign that involved a thorough account clean-up, audience segmentation for tailored messaging, and rigorous A/B testing. This approach led to a remarkable 129% year-over-year revenue increase for Wightlink Ferries, while also reducing ad spend by 21% and lowering the cost per acquisition by 49.7%.

Wightlink Ferries