Case Study: Olympic Holidays achieves 36% more conversions and 112% generic PPC growth with Summon

Olympic Holidays grows generic PPC revenue 112% year-on-year with Summon

Olympic Holidays, a specialist Mediterranean holiday operator, faced underperforming PPC campaigns due to increased competition and shifting buyer behavior. They engaged Summon to rebuild their accounts from the ground up to improve returns.

Summon rebuilt the campaign architecture and implemented smart bidding strategies paired with enhanced conversion tracking. This approach exceeded all targets, delivering a 36% increase in conversions and a 112% year-on-year growth in generic PPC revenue. The campaign was also a finalist for a Travel Marketing Award.

Olympic Holidays