Case Study: Three achieves first-to-market iPhone launch success with Summit

Three boosts iPhone 12 sales 125% YoY with Summit

The customer, a major mobile provider, partnered with vendor Summit to dramatically increase order volume for the new iPhone 12 launch and become the best loved provider by ensuring a seamless customer experience through the affiliate channel.

Summit implemented a strategy based on deep customer behavior analysis and rigorous price testing. Using their proprietary FeedManager platform, Summit ensured the client's offers were the first to appear on affiliate sites immediately after the Apple embargo lifted. This solution resulted in the client being the first telco listed on Uswitch, achieving visibility just five minutes post-embargo, and driving a 125% sales increase year-over-year, making it one of their most successful launches.

Three